If you listen to Panasonic then you could be forgiven for thinking that the only reason we don't all watch 3D TV at home is because the current storage formats don't support it. It of course has absolutely nothing to do with the fact that you currently have to don some form of comedy glasses to experience that extra dimension.

Reach out and touch Faith

Additional glasses are just one of the big problems facing 3D – perhaps the biggest being, does anyone actually really want it?

Can you honestly say that your enjoyment of the goggle box would be dramatically enhanced if John Sergeant actually fox trotted badly towards you, rather than just simply across your screen? Sure, there could be some benefits to a 3D version of Jeremy Kyle – but it would only really come into its own if it was punchable too and inflicted actual real pain on its owner. And it worked on repeat.

High definition makes sense for TVs over 32in – you do generally get a better picture that's more detailed. But 3D would largely go unused or just be a distraction, which hardly makes it worth donning the comedy specs for.

Then there's the additional cost to video production – stereo vision means two cameras, plus an overly complex edit process. All so things look a little bit deeper on screen – hardly seems worth the extra effort or expense for most throwaway telly trash.

Format war? What format war?

While Panasonic should perhaps be applauded for coming up with a proposal that largely draws on existing tech – there's also the problem that by introducing 3D Blu-ray it risks confusing the whole HD disc issue again.

Hello? Was no one around just twelve months ago when it was hard enough to decide whether to plump for HD DVD or Blu-ray? Not everyone made the right choice then.

Content is King. Even if it's really stupid.

This could just confuse everyone all over again, just when they were about ready to go out and buy all their movies again, again. With this floating about, some may be tempted to wait until the 3D version is available. Or alternatively, just watch a kid rapping into a McDonalds drive through on YouTube instead.

As the rise of internet video shows, it's not the picture quality or extra features that count – it's the content. Get that right and people don't care what it looks like so long as they can make out what's going on. Now – who's up for watching the Dog meets Duck love story one more time?

(Image by Frazzled Jen)