2 Jun 2009, 12:30

Panasonic TX-P37X10

Panasonic plasma prowess for peanuts. iGIZMO goes compromise-hunting

Ridiculously good value / Good pictures and sound / SD photo card slot

Not the prettiest TV / Not full HD / Some colour concerns

Panasonic has split its latest plasma range in two, with its new NeoPDP panels at the top, and the latest generation of its ‘old’ plasma technology at the bottom. This has created a wider performance gap across the range than we’ve seen before. But it’s also led to a wider price range, including the cheapest Panasonic plasma TVs ever.

Cue the TX-P37X10: a 37in, HD Ready plasma telly selling for just £600, yet which doesn’t require you to swallow nearly as many compromises as you might expect.

For instance, it’s solidly connected, with three HDMIs, and an unexpected SD card slot allowing simple viewing of digital photographs on your telly.

Love hertz

Also impressive for the P37X10’s money are a 100Hz engine designed to make motion more fluid and increase image stability, and a startling claimed contrast ratio of 2,000,000:1 that makes the contrast claims of nearly all rival flat TVs – especially LCDs – look positively lame.

In action, the P37X10 produces pictures that aren’t up there with Panasonic’s best, but which are far better than you’d expect from a £600 37in TV.

As usual with Panasonic plasmas, the P37X10’s black level response is particularly impressive, revealing, for better or worse, whatever’s lurking in the darkest corners of Xbox 360 survival horror classic Dead Space more clearly than any other similarly-priced TV.

Blur-free zone

It’s also refreshing to find objects moving around the screen without the blur witnessed on many LCD TVs, and standard definition pictures surviving the rescaling process to the screen’s HD Ready resolution with more clarity and less video noise than usual.

HD pictures, too, look clean and reasonably detailed – though as we’d expect, given the screen’s 1024x720 resolution, HD images aren’t as pristine and crisp as they would be on a decent full HD (1920x1080) screen.

The P37X10 can’t completely escape its price point, though. Rich reds and some skin tones, for instance, sometimes look a touch orange, especially with standard definition sources. Horizontal motion can judder slightly too, despite the 100Hz engine, and there are also occasionally traces of dotting noise over moving skin tones.

We were never going to find perfection for £600, but the P37X10 nevertheless delivers performance worth much more than its paltry asking price.

John Archer

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